Best Marketing Automation tools to use in 2023

Marketing is what creates and maintains the image of your brand in front of your potential and current customers. Marketer’s primary focus is on connecting and interacting with potential customers, organizing customer information, and obtaining new leads. That’s where marketing automation software comes in to make their job a little easier.

What are Marketing Automation tools:

A marketing automation tool does more than just automate marketing tasks; it also allows for greater marketing campaign efficiency and effectiveness. In addition to automating repetitive tasks such as email marketing, social scheduling, ad campaigns, reports and analysis, and data management, the software provides other features, such as CRM, website design, integration, and marketing intelligence.

Best Marketing Automation tools in 2023:

1. Hubspot

HubSpot is one of the most popular marketing platforms for a reason – they offer an extensive amount of both free and paid tools that never fail to deliver results. While some of their paid features may be on the pricier side, you definitely get what you paid for in terms of results. The marketing hub they provide is especially user-friendly and perfect for small businesses who want a straightforward solution that’s easy to use. 

In addition, the platform offers 24/7 customer support with full personal onboarding, training, consultation, and tech support available. So if you’re ever feeling lost or need help with anything, HubSpot will be there for you.

2. Active campaign

ActiveCampaign is an ideal marketing automation tool for those who are looking for a simplified yet effective way to automate their marketing processes with automated follow-ups, powerful integrations, and contact segmentation. 

One of the best features of ActiveCampaign is its flexible marketing automation functionality. With this feature, you can set up different marketing automation flows and personalize them according to your preference with the help of the 500+ pre-built automation, email template library, and contact management tools.

Even though ActiveCampaign is an effective marketing automation software, it still requires time and effort to learn the process.

3. Marketo

Marketo is one of the best marketing automation software platforms out there. Not only are they one of the best known, but they also offer a lot of features and functionality that newer platforms lack. While some people may find the platform to be a bit dated, it still offers everything that you need and more.

When it comes to analytics reporting, Marketo is superior to just about any other platform out there. Their pre-built dashboards make it easy to get around, and their prices are very reasonable. If you’re looking for a great marketing automation platform, Marketo is definitely worth considering.

Marketo is an excellent platform for aligning marketing and sales campaigns, and it may have everything your business needs. Take a close look at Marketo to see if it meets all of your requirements.

4. MailChimp

Mailchimp is one of the best marketing automation platforms for businesses that are growing. It helps you automate repetitive tasks, so you can focus on acquiring more customers. 

Mailchimp provides features such as automated marketing emails, targeted ad campaigns, building landing pages, personalized engagement, and reporting and analytics. Automated emails allow you to sit back and relax while Mailchimp takes care of sending emails to your subscribers on your behalf. Landing pages help increase conversion rates by providing visitors with a personalized experience. targeted ad campaigns let you focus on a specific audience with ads that are more likely to convert them into paying customers. And reporting and analytics show you how your campaigns are performing and where you can improve.

5. Autopilot

Autopilot is the best marketing automation software for businesses of all sizes. You can automate every aspect of the customer journey with Autopilot’s robust automation capabilities and engage more effectively with your customers and prospects.

Autopilot is one of the simplest marketing automation platforms, with intuitive features such as lead segmentation, automated customer journey builder, real-time team collaboration, email marketing, and marketing automation. With Autopilot’s personalized emails and actionable insights, you can take your business to the next level.

Conclusion

There are a ton of Marketing Automation tools in the market, but it all comes down to which of these tools matches your company’s criteria and fit in your budget. So analyse your pain points and look into these tools from a problem-solving perspective.