A person who is a beginner or new to this field might think on-page SEO is simply stuffing the keyword to rank better on a Google search engine, but the opinion is highly controversial!
It’s not just about stuffing keywords into your content but optimising your website in a certain way so that search engines can easily understand and rank your website higher in search results.
To optimise the On-Page-Seo in the right way, the tools available on the internet will help you reach the best practices.
In this post, we’ll introduce you to the 30 best on-page SEO tools in 2023, both free and paid, that you need to know about.
Whether you’re a seasoned SEO expert, a digital marketer, or a website owner looking to improve your website’s visibility, this list of tools will help you take your on-page optimisation to the next level.
So, without further ado, let’s dive in.
30 Best On-Page SEO Tools in 2023
1. Google Keyword Planner [Free]
Google Keyword Planner is an excellent, free tool for discovering new keywords, search volumes, and competition levels. It utilises Google’s own data and offers country-level filtering. However, some features are designed for paid ad placements, which can be misleading for SEO purposes.
Features: Google’s Keyword Planner is an excellent, free tool for discovering new keywords, search volumes, and competition levels.
Pros: Utilizes Google’s own data and offers country-level filtering.
Cons: Some features are designed for paid ad placements, which can be misleading for SEO purposes.
Pricing: Free
2. Moz Keyword Explorer [Free & Paid]
Moz Keyword Explorer offers over 500 million keywords, keyword suggestions, Keyword Difficulty Scores, and CTR data. It provides accurate and comprehensive data, with 10 free monthly queries in a free account. However, it has limited functionality in the free version.
Features: Offers over 500 million keywords, keyword suggestions, Keyword Difficulty Score, and CTR data.
Pros: Accurate and comprehensive data, 10 free monthly queries with a free account.
Cons: Limited functionality with a free account.
Pricing: Free with limited usage, paid plans available starting at $79/month.
3. AnswerThePublic [Free & Paid]
AnswerThePublic generates long-tail keyword ideas through questions, comparisons, and prepositions. It visualises search questions and helps develop engaging article titles. The free version has limited functionality, while the Pro plan offers more features.
Features: Generates long-tail keyword ideas through questions, comparisons, and prepositions.
Pros: Visualizes search questions and helps generate engaging article titles.
Cons: Limited functionality with a free account.
Pricing: Free with limited usage, Pro plan available starting at $99/month.
4. Keyword Surfer [Free]
Keyword Surfer is a Google Chrome extension that displays keyword search volumes directly in Google search results. It is easy to use and integrates seamlessly with Google searches. However, it is limited to the Chrome browser.
Features: A Google Chrome extension that displays keyword search volumes directly in Google search results.
Pros: Easy to use, integrates seamlessly with Google searches.
Cons: Chrome-only extension.
Pricing: Free
5. Ubersuggest [Free & Paid]
Ubersuggest offers keyword suggestions, keyword search volumes, and competition levels. It has comprehensive features are excellent for generating product ideas and blog post topics. The free account has limited daily searches.
Features: Offers keyword suggestions, keyword search volumes, and competition levels.
Pros: Comprehensive features, great for generating product ideas and blog post topics.
Cons: Limited daily searches with a free account.
Pricing: Free with limited usage, paid plans available starting at $29/month.
6. Google Analytics [Free]
Google Analytics is a powerful site analytics tool that provides real-time insights into website performance and visibility. It offers comprehensive data and is compatible with other Google SEO products. However, it can be overwhelming for beginners.
Features: Powerful site analytics tool that provides real-time insights into website performance and visibility.
Pros: Comprehensive data compatible with other Google SEO products.
Cons: It can be overwhelming for beginners.
Pricing: Free
7. Google Search Console [Free]
Google Search Console offers website performance data in Google searches, including click-through rates and keyword rankings. It provides reliable data from Google and helps identify potential issues that affect ranking. However, data downloads are limited.
Features: Offers website performance data in Google searches, including click-through rates and keyword rankings.
Pros: Reliable data from Google helps identify potential issues that affect ranking.
Cons: Limited data downloads.
Pricing: Free
8. Bing Webmaster Tools [Free]
Bing Webmaster Tools provides SEO features such as backlink tracking, keyword research, and site audits for Microsoft’s search engine, Bing. It helps rank on Bing, which has a smaller but still significant market share. However, it may be less beneficial for some businesses compared to Google.
Features: Provides SEO features such as backlink tracking, keyword research, and site audits for Microsoft’s search engine, Bing.
Pros: Useful for ranking on Bing, which has a smaller but still significant market share.
Cons: Less popular than Google, and may be less beneficial for some businesses.
Pricing: Free
9. MozCast [Free]
MozCast tracks daily patterns of Google’s algorithm and identifies minor changes that may affect rankings. It helps monitor algorithm changes and provides insights for adjusting SEO strategies. However, it has limited historical data.
Features: Tracks daily patterns of Google’s algorithm and identifies minor changes that may affect rankings.
Pros: Helps monitor algorithm changes and provides insights for adjusting SEO strategies.
Cons: Limited historical data.
Pricing: Free
10. SEOlyzer [Free]
SEOlyzer is a log analysis tool that offers real-time analysis, page categorisation, and crawl visualisation. It identifies internal linking problems and has a high crawling limit. However, it has limited features compared to other site performance analysis tools.
Features: Log analysis tool offers real-time analysis, page categorisation, and crawl visualisation.
Pros: Identifies internal linking problems and high crawling limit.
Cons: Limited features compared to other site performance analysis tools.
Pricing: Free
11. Moz Link Explorer [Free & Paid]
Moz Link Explorer is a comprehensive link index with over 35 trillion links. It provides accurate domain authority data and offers a backlink checker. It offers reliable data from Moz, but limited queries and data rows with a free account exist.
Features: Comprehensive link index with over 35 trillion links, accurate domain authority data, and backlink checker.
Pros: Trustworthy data from Moz, basic link metrics available with MozBar.
Cons: Limited queries and data rows with a free account.
Pricing: Free with limited usage, paid plans available starting at $79/month.
12. Ahrefs Backlink Checker [Free & Paid]
Ahrefs Backlink Checker identifies top referring websites and offers a comprehensive overview of backlink profiles. It provides reliable data from Ahrefs, a well-known SEO tool. However, it has limited functionality with a free account.
Features: Identifies top referring websites and offers a comprehensive overview of backlink profiles.
Pros: Reliable data from Ahrefs, a well-known SEO tool.
Cons: Limited functionality with a free account.
Pricing: Free with limited usage, paid plans available starting at $99/month.
13. Disavow Links Tool [Free]
The Disavow Links Tool helps fight negative SEO by removing harmful backlinks. It helps address spam attacks or purchased backlinks. However, the disavow process is irreversible and not necessary for most websites.
Features: Helps fight negative SEO by removing harmful backlinks.
Pros: Useful for addressing spam attacks or purchased backlinks.
Cons: Irreversible disavow process, not necessary for most websites.
Pricing: Free
14. Hunter [Free & Paid]
Hunter is an email address finder and verifier for individuals and companies. It is easy to use and provides 50 free queries per month. However, it has limited functionality in the free version.
Features: Email address finder and verifier for individuals and companies.
Pros: Easy to use, 50 free queries per month.
Cons: Limited functionality with a free account.
Pricing: Free with limited usage, paid plans available starting at $49/month.
15. BuzzSumo [Free & Paid]
BuzzSumo is a content discovery tool that provides trending data and top-performing content. It helps identify new content opportunities and supports search and social media strategies. The free version has limited functionality.
Features: Content discovery tool that provides trending data and top-performing content.
Pros: Helps identify new content opportunities and supports search and social media strategies.
Cons: Limited functionality with a free account.
Pricing: Free with limited usage, paid plans available starting at $99/month.
16. SimilarWeb [Free & Paid]
SimilarWeb is a competitor analysis tool that provides insights into competitors’ top pages, traffic, marketing channels, and engagement. It offers insights into significant websites and helps identify areas for improvement. However, there is limited data in the free version, and it may only sometimes be accurate.
Features: Competitor analysis tool that provides insights into competitors’ top pages, traffic, marketing channels, and engagement.
Pros: Offers insights into major websites and helps identify areas for improvement.
Cons: Limited data with a free account is only sometimes accurate.
Pricing: Free with limited usage, paid plans available starting at $199/month.
17. Name.com Bulk Domain Search [Free]
Name.com Bulk Domain Search checks domain availability in bulk. It is easy to use and ideal for finding unique domain names. However, it is limited to domain name searches.
Features: Checks domain availability in bulk.
Pros: Easy to use, ideal for finding unique domain names.
Cons: Limited to domain name search.
Pricing: Free
18. Wappalyzer [Free & Paid]
Wappalyzer identifies tools and technologies used by competitors’ websites. It is easy to use and helps improve website functionality. However, it has limited features in the free version.
Features: Identifies tools and technologies used by competitors’ websites.
Pros: Easy to use, help improve website functionality.
Cons: Limited features in the free version.
Pricing: Free with limited usage, paid plans available starting at $29/month.
19. Yoast SEO [Free & Paid]
Yoast SEO is a comprehensive SEO plugin for WordPress that helps optimise content and structure. It is easy to use, widely trusted, and installed on millions of websites. However, it has limited functionality with a free account.
Features: Comprehensive SEO plugin for WordPress that helps optimise content and structure.
Pros: Easy to use, widely trusted and installed on millions of websites.
Cons: Limited functionality with a free account.
Pricing: Free with limited usage, paid plans available starting at $89/year.
20. Rank Math [Free & Paid]
Rank Math is an all-in-one SEO plugin for WordPress with various optimisation and structured data functionalities. It is easy to use and offers a range of features with a free account. However, it may not be as comprehensive as Yoast SEO.
Features: All-in-one SEO plugin for WordPress with various optimisation and structured data functionalities.
Pros: Easy to use, offers a range of features with a free account.
Cons: It may not be as comprehensive as Yoast SEO.
Pricing: Free with limited usage, paid plans available starting at $59/year.
21. Google Lighthouse [Free]
Google Lighthouse is an open-source tool for evaluating website performance and identifying optimisation opportunities. It provides up-to-date performance metrics and is recommended by Google. However, it may require technical knowledge to interpret results.
Features: Open-source tool for evaluating website performance and identifying optimisation opportunities.
Pros: Up-to-date performance metrics, recommended by Google.
Cons: It may require technical knowledge to interpret results.
Pricing: Free
22. Cloudflare [Free & Paid]
Cloudflare is a content delivery network, DNS management, and DDoS protection service that speeds up website load times. It is easy to set up and offers free protection against DDoS attacks. However, it has limited features with a free account.
Features: Content delivery network, DNS management, and DDoS protection to speed up website load times.
Pros: Easy to set up, offers free protection against DDoS attacks.
Cons: Limited features with a free account.
Pricing: Free with limited usage, paid plans available starting at $20/month.
23. GTmetrix [Free & Paid]
GTmetrix is a website speed checker that provides performance reports, including YSlow, PageSpeed, and Waterfalls. It offers comprehensive performance analysis and historical data visualisation. However, it has limited functionality with a free account.
Features: Website speed checker that provides performance reports, including YSlow, PageSpeed, and Waterfalls.
Pros: Comprehensive performance analysis and historical data visualisation.
Cons: Limited functionality with a free account.
Pricing: Free with limited usage, paid plans available starting at $14.95/month.
24. SEMRush [Free & Paid]
SEMRush is a comprehensive SEO tool suite that covers keyword research, site auditing, link building, and more. It is an all-in-one solution that reduces the need for multiple tools. However, it has limited functionality with a free account.
Features: Comprehensive SEO tool suite that covers keyword research, site auditing, link building, and more.
Pros: All-in-one solution reduces the need for multiple tools.
Cons: Limited functionality with a free account.
Pricing: Free with limited usage, paid plans available starting at $99.95/month.
25. Chrome DevTools [Free]
Chrome DevTools is a suite of web developer tools that help with on-page SEO, JavaScript auditing, and website performance. It provides a comprehensive set of tools and is easy to access in the Chrome browser. However, it may require technical knowledge to use effectively.
Features: Suite of web developer tools that help with on-page SEO, JavaScript auditing, and website performance.
Pros: Comprehensive tools, easy to access in the Chrome browser.
Cons: It may require technical knowledge to use effectively.
Pricing: Free
26. MozBar [Free & Paid]
MozBar is an SEO toolbar for Chrome that provides on-page SEO analysis and basic link metrics. It is easy to use and integrates with Moz’s other tools. However, it has limited functionality with a free account.
Features: SEO toolbar for Chrome that provides on-page SEO analysis and basic link metrics.
Pros: Easy to use, integrates with Moz’s other tools.
Cons: Limited functionality with a free account.
Pricing: Free with limited usage, paid plans available starting at $79/month.
27. SEOquake [Free]
SEOquake is a powerful SEO toolbar with customisable options and comprehensive data on each visited URL. It offers extensive data and supports on-page auditing and data exporting. However, it may be overwhelming for beginners.
Features: Powerful SEO toolbar with customisable options and comprehensive data on each visited URL.
Pros: Offers extensive data and supports on-page auditing and data exporting.
Cons: It may be overwhelming for beginners.
Pricing: Free
28. Screaming Frog SEO Spider [Free & Paid]
Screaming Frog SEO Spider is a website crawling tool that enables in-depth analysis of various on-page elements, broken links, redirects, and more. It offers valuable insights into technical SEO issues, making it a valuable asset for website auditing. While a free version is available with limited functionality, opting for the paid plans starting at £149/year unlocks advanced features and allows for comprehensive website analysis.
Features: Website crawling tool that analyses on-page elements, broken links, redirects, and more.
Pros: Offers comprehensive website auditing and helps identify technical SEO issues.
Cons: Limited functionality with a free account; paid plans are required for full access.
Pricing: Free with limited usage, paid plans available starting at £149/year.
29. Rank Tracker [Free & Paid]
Rank Tracker is a tool that allows you to monitor and track keyword rankings across various search engines, providing valuable insights into ranking fluctuations and competitor performance. With easy-to-use features and customisable reporting options, it helps you stay on top of your SEO strategies. However, while the free version offers basic functionality, advanced features and enhanced data analysis require a paid subscription.
Features: Tracks keyword rankings across search engines and provides insights into ranking fluctuations and competitor performance.
Pros: Easy to use, customisable reporting options, supports multiple search engines.
Cons: Limited functionality with a free account; advanced features require a paid subscription.
Pricing: Free with limited usage, paid plans available starting at £49.95/month.
30. Google PageSpeed Insights [Free]
Google PageSpeed Insights is a free tool that evaluates website speed and provides optimisation suggestions to enhance performance. As an official tool from Google, it helps improve user experience and search engine rankings by identifying areas for speed optimisation and providing actionable recommendations.
Features: Analyzes website speed and provides optimisation suggestions for better performance.
Pros: Official tool from Google helps improve user experience and search engine rankings.
Cons: Focuses primarily on speed optimisation and limited insights into other SEO aspects.
Pricing: Free.
The Bottom Line
On-page SEO involves optimising your website’s content, structure, and format so that search engine robots can easily understand your content and rank your website accordingly.
The process can proceed further using the right On-Page-SEO tools for optimisation. Only by understanding this concept will you be able to invest in on-page SEO to drive beneficial traffic to your website and improve your search engine ranking.
Whether you are a seasoned SEO expert, a digital marketer, or a website owner looking to improve your website’s visibility, this list of tools will help you take your on-page optimisation to the next level.
We hope that you found this article helpful and informative. If you have any queries regarding these tools, feel free to reach out via Comments and don’t forget to share on the social media platform for your SEO friends and community.
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