40 Best SEO Audit Tools in 2023 [Free & Paid]

This is a complete list of Best SEO Audit Tools suggested by SEO Experts in 2023

So if you’re looking for:

Best Tool for Website Audit

Alternate SEO Audit Tools

Free SEO Audit Tools

Then you’ll love the Awesome list of SEO Audit Tools you can try today.

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List of Best SEO Audit Tools in 2023

1. SE Ranking:

SE Ranking is an all-in-one SEO platform that offers a range of tools for keyword research, website auditing, backlink analysis, and more.

Pros:

Comprehensive SEO toolset for keyword research, rank tracking, backlink analysis, and more.
User-friendly interface with intuitive features.
Competitor analysis and website auditing capabilities.
White-label reports for branding purposes.

Cons:

Some advanced features are only available in higher-priced plans.
The learning curve for beginners may be steep.
Limited data for certain regions and search engines.

Pricing:

SE Ranking offers a variety of pricing plans starting from $39/month for the Personal plan, up to $189/month for the Enterprise plan. Custom plans are also available for larger businesses.

Owner Name: SE Ranking is owned by SE Ranking Limited.

Founded Year: SE Ranking was founded in 2013.

Headquarters: The headquarters of SE Ranking is located in Kyiv, Ukraine.

2. SpyFu:

SpyFu is a competitive research tool that allows users to analyze competitors’ SEO strategies, uncover profitable keywords, and track rankings.

Pros:

Comprehensive competitor analysis tool with features like keyword research, backlink analysis, and PPC insights.

User-friendly interface with actionable data and recommendations.

Historical data for long-term analysis and trends.

Competitor comparison for better understanding of market dynamics.

Cons:

Pricing plans can be expensive for small businesses.

Limited data export options in lower-priced plans.

Some features may have a learning curve for beginners.

Pricing:

SpyFU offers three pricing plans. The Basic plan starts at $39/month, the Professional plan at $78/month, and the Team plan at $299/month. Annual plans are also available.

Owner Name: SpyFU is owned by SpyFu, Inc.

Founded Year: SpyFU was founded in 2006.

Headquarters: The headquarters of SpyFU is located in Scottsdale, Arizona, USA.

3. SEO Powersuite:

SEO Powersuite is a suite of SEO tools that includes rank tracking, on-page optimization, backlink analysis, and website auditing features.

Pros:

All-in-one SEO software with a comprehensive set of tools for keyword research, rank tracking, backlink analysis, and on-page optimization.

Regular updates and improvements to keep up with industry trends.

Available for both desktop and cloud versions.

Suitable for SEO professionals and agencies.

Cons:

The user interface may feel overwhelming for beginners.

Advanced features may require some technical knowledge.

Limited data sources for certain tools.

Pricing:

SEO Powersuite offers a free version with limited features. The Professional version costs $299/year, and the Enterprise version is available for $699/year.

Owner Name: SEO Powersuite is developed and owned by Link-Assistant.Com.

Founded Year: SEO Powersuite was launched in 2005.

Headquarters: The headquarters of Link-Assistant.Com is located in Minsk, Belarus.

4. Screaming Frog:

Screaming Frog SEO Spider is a website crawler that analyzes on-page elements, identifies issues, and helps with website optimization.

Pros:

Powerful website crawler and SEO analysis tool.

Provides in-depth insights on on-page optimization, technical SEO, and site structure.

Bulk analysis and reporting capabilities.

Regular updates and improvements.

Cons:

The free version has limitations in terms of data and features.

The user interface may be overwhelming for beginners.

Limited support for non-English websites.

Pricing:

Screaming Frog offers a free version with limited features. The premium version costs £149/year (approximately $210) for a license.

Owner Name: Screaming Frog Ltd is the owner of Screaming Frog.

Founded Year: Screaming Frog was founded in 2010.

Headquarters: The headquarters of Screaming Frog Ltd is located in Henley-on-Thames, United Kingdom.

5. Ahrefs:

Ahrefs is an all-in-one SEO toolset that offers features such as keyword research, backlink analysis, competitor analysis, rank tracking, and content research.

Pros:

Comprehensive SEO toolset for backlink analysis, keyword research, rank tracking, and content analysis.

Large database with up-to-date and accurate data.

User-friendly interface with intuitive features.

Regular updates and improvements.

Cons:

Pricing can be expensive for individuals or small businesses.

Some advanced features may have a learning curve.

Limited data for certain regions and search engines.

Pricing:

Ahrefs offers several pricing plans starting from $99/month for the Lite plan, up to $999/month for the Agency plan. Custom plans are also available for larger businesses.

Owner Name: Ahrefs is owned by Ahrefs Pte. Ltd.

Founded Year: Ahrefs was founded in 2010.

Headquarters: The headquarters of Ahrefs Pte. Ltd is located in Singapore.

6. Google Search Console:

Google Search Console is a free web service provided by Google that allows webmasters to monitor and optimize the visibility of their websites in Google search results.

Pros:

Free tool provided by Google to monitor and optimize website performance in search results.

Provides valuable data on search queries, website indexing, and backlinks.

Allows submitting sitemaps and identifying website issues.

Integration with other Google tools like Google Analytics.

Cons:

Limited data and features compared to some third-party SEO tools.

May require technical knowledge to interpret and act upon the data.

Some data may not be real-time.

Pricing:

Google Search Console is free to use for website owners.

Owner Name: Google LLC is the owner of Google Search Console.

Founded Year: Google Search Console (formerly Google Webmaster Tools) was launched in 2006.

Headquarters: The headquarters of Google LLC is located in Mountain View, California, USA.

7. GTMetrix:

GTMetrix is a website performance monitoring tool that provides insights into website speed, performance optimization recommendations, and performance monitoring.

Pros:

Website speed and performance testing tool.

Provides detailed insights and recommendations to optimize website performance.

Measures various performance metrics, including page load time, file sizes, and requests.

Allows testing from different locations and devices.

Cons:

Some advanced features are only available in paid plans.

Limited number of tests allowed in free plans.

May require technical knowledge to implement certain optimizations.

Pricing:

GTMetrix offers free plans with limited features. The premium plans start at $14.95/month and go up to $149.95/month, depending on the features and usage requirements.

Owner Name: GTMetrix is owned by GT.net Corp.

Founded Year: GTMetrix was launched in 2009.

Headquarters: The headquarters of GT.net Corp is located in Vancouver, Canada.

8. OnCrawl:

OnCrawl is an SEO crawler and log analyzer that helps with website auditing, data analysis, and provides insights to improve website performance and rankings.

Pros:

Advanced technical SEO platform that analyzes website data and provides actionable insights.

Offers comprehensive reports on site structure, content optimization, and technical issues.

Integration with other SEO tools for deeper analysis.

Regular updates and improvements.

Cons:

Pricing can be expensive for small businesses.

The learning curve may be steep for beginners.

Some data limitations based on the pricing plan.

Pricing:

OnCrawl offers several pricing plans based on website size and features required. Pricing details can be obtained from the OnCrawl website.

Owner Name: OnCrawl is owned by Cogniteev.

Founded Year: OnCrawl was founded in 2013.

Headquarters: The headquarters of Cogniteev is located in Bordeaux, France.

9. SEMrush:

SEMrush is a popular SEO tool that provides keyword research, competitor analysis, backlink auditing, and more. It offers comprehensive data and insights to improve your website’s organic visibility and overall online presence.

Pros:

All-in-one SEO and digital marketing tool with a wide range of features.

Offers comprehensive competitor analysis, keyword research, rank tracking, and backlink analysis.

User-friendly interface with intuitive features and detailed reports.

Regular updates and improvements.

Cons:

Pricing can be expensive for small businesses or individual users.

Some advanced features may have a learning curve.

Limited historical data in lower-priced plans.

Pricing:

SEMrush offers several pricing plans starting from $119.95/month for the Pro plan, up to $449.95/month for the Business plan. Custom plans are also available for larger businesses.

Owner Name: The ownership structure of SEMrush changed in 2021. The company is jointly owned by the founders, Oleg Shchegolev and Dmitry Melnikov, as well as the private equity firm, Permira.

Founded Year: SEMrush was founded in 2008.

Headquarters: The headquarters of SEMrush is located in Boston, Massachusetts, USA.

10. Lumar Website Intelligence:

Lumar Website Intelligence is a tool that provides website performance monitoring, SEO analysis, and competitive insights. It offers a range of features to optimize your website’s performance and improve its search engine rankings.

Pros:

AI-powered website analysis tool that provides insights on user experience, performance, and SEO.

Offers actionable recommendations to improve website performance and user engagement.

Provides comprehensive reports on website speed, mobile-friendliness, and accessibility.

Helps identify areas of improvement for better search engine rankings.

Cons:

Limited availability of features compared to some other SEO tools.

Pricing can be relatively high for small businesses or individual users.

Some users may prefer more advanced customization options.

Pricing:

Lumar Website Intelligence offers pricing plans starting from $49/month for the Basic plan, up to $499/month for the Enterprise plan. Custom plans are also available for specific requirements.

Owner Name: Lumar is developed and owned by Lumar.io.

Founded Year: Lumar was founded in 2020.

Headquarters: The headquarters of Lumar.io is located in Toronto, Canada.

11. Google SERP Snippet Optimization Tool:

Google SERP Snippet Optimization Tool helps you optimize your website’s meta tags and snippets to improve its visibility and click-through rates on Google search results pages.

Pros:

Helps optimize website snippets that appear in search engine results.

Allows previewing and editing meta titles and descriptions to improve click-through rates.

Provides real-time feedback on the length and appearance of snippets.

Helps optimize snippets for better search visibility and user engagement.

Cons:

Limited functionality compared to comprehensive SEO tools.

Focuses solely on snippet optimization and doesn’t provide other SEO features.

May require additional SEO tools for a complete optimization strategy.

Pricing:

The Google SERP Snippet Optimization Tool is a free tool provided by Google.

Owner Name: The Google SERP Snippet Optimization Tool is owned by Google LLC.

Founded Year: The tool has been available for use since Google’s inception.

Headquarters: The headquarters of Google LLC is located in Mountain View, California, USA.

12. SEO Site Checkup:

SEO Site Checkup is a website analysis tool that checks your website for various SEO factors such as on-page optimization, speed, mobile responsiveness, and security. It provides recommendations to improve your website’s overall SEO health.

Pros:

Website analysis tool that provides a comprehensive SEO audit.

Offers detailed reports on on-page SEO, accessibility, mobile-friendliness, and more.

Provides actionable recommendations to improve website performance.

Allows monitoring of website health and ongoing optimization.

Cons:

Limited features in the free version, with more advanced options available in paid plans.

Some users may find the interface overwhelming with the amount of data and recommendations.

May require technical knowledge to implement certain optimizations.

Pricing:

SEO Site Checkup offers various pricing plans starting from $24.95/month for the Basic plan, up to $79.95/month for the Business plan. Custom plans are also available for larger businesses.

Owner Name: SEO Site Checkup is owned by SEO Site Checkup Pty Ltd.

Founded Year: SEO Site Checkup was founded in 2013.

Headquarters: The headquarters of SEO Site Checkup Pty Ltd is located in Brisbane, Australia.

13. PageSpeed Insights:

PageSpeed Insights is a tool by Google that analyzes the performance of your website and provides suggestions to improve its speed and user experience. It measures both mobile and desktop performance and offers valuable insights.

Pros:

Website performance testing tool provided by Google.

Measures and analyzes the loading speed of web pages on both mobile and desktop devices.

Provides recommendations to optimize page speed and improve user experience.

Helps identify performance issues that may impact search engine rankings.

Cons:

Focuses primarily on page speed and may not cover all aspects of website optimization.

Some technical knowledge may be required to implement certain optimizations.

Limited data and insights compared to more comprehensive SEO tools.

Pricing:

PageSpeed Insights is a free tool provided by Google.

Owner Name: PageSpeed Insights is owned by Google LLC.

Founded Year: The tool has been available for use since Google’s inception.

Headquarters: The headquarters of Google LLC is located in Mountain View, California, USA.

14. HubSpot Website Grader:

HubSpot Website Grader is a free tool that evaluates your website’s overall performance, SEO, and mobile-friendliness. It provides a detailed report with recommendations to optimize your website for better results.

Pros:

Provides a comprehensive analysis of website performance, SEO, and security.

Offers insights and recommendations to improve website visibility and user experience.

Includes detailed reports on page speed, mobile-friendliness, and SEO best practices.

Integration with other HubSpot tools for seamless marketing automation.

Cons:

More focused on inbound marketing and lead generation rather than technical SEO.

Some features may require a HubSpot subscription to access.

May not be as feature-rich as standalone SEO tools.

Pricing:

HubSpot Website Grader is a free tool provided by HubSpot. Additional features and functionalities are available with paid HubSpot subscriptions.

Owner Name: HubSpot Website Grader is owned by HubSpot, Inc.

Founded Year: HubSpot, Inc. was founded in 2006.

Headquarters: The headquarters of HubSpot, Inc. is located in Cambridge, Massachusetts, USA.

15. Google Analytics:

Google Analytics is a powerful web analytics tool that tracks and reports website traffic, user behavior, conversions, and other important metrics. It helps you gain valuable insights to make data-driven decisions for your website.

Pros:

Robust web analytics tool that provides detailed insights into website traffic and user behavior.

Allows tracking of key metrics such as page views, bounce rate, and conversion rates.

Provides demographic and geographic information about website visitors.

Offers advanced features such as goal tracking, event tracking, and custom reporting.

Cons:

Can be overwhelming for beginners due to the complexity of data and options.

Requires implementation of tracking code on the website for accurate data collection.

Limited real-time reporting compared to some other analytics tools.

Pricing:

Google Analytics is a free tool provided by Google. However, Google also offers a premium version called Google Analytics 360 for enterprise-level users with advanced features and support.

Owner Name: Google Analytics is owned by Google LLC.

Founded Year: Google Analytics was launched in 2005.

Headquarters: The headquarters of Google LLC is located in Mountain View, California, USA.

16. UpCity Free SEO Report Card:

UpCity Free SEO Report Card provides a comprehensive analysis of your website’s SEO performance. It offers insights into on-page optimization, link analysis, website authority, and other factors that affect your search engine rankings.

Pros:

Provides a comprehensive SEO analysis and report for a website.

Offers insights on on-page SEO, backlinks, local search visibility, and social media presence.

Includes recommendations to improve website performance and search rankings.

Helps identify areas of improvement for better online visibility.

Cons:

Limited features and customization options compared to full-scale SEO tools.

May require additional tools and resources for comprehensive SEO strategies.

Some advanced features may be limited to paid plans.

Pricing:

UpCity Free SEO Report Card is a free tool provided by UpCity.

Owner Name: UpCity is owned by UpCity Inc.

Founded Year: UpCity Inc. was founded in 2009.

Headquarters: The headquarters of UpCity Inc. is located in Chicago, Illinois, USA.

17. Bing Webmaster:

Bing Webmaster is a set of tools and services offered by Microsoft’s Bing search engine. It helps webmasters improve their website’s visibility on Bing by providing insights, diagnostics, and optimization recommendations.

Pros:

Webmaster tool provided by Microsoft for websites indexed by Bing search engine.

Allows submission and indexing of websites on Bing search results.

Provides insights on website performance, search queries, and backlinks.

Offers features to optimize website visibility on Bing.

Cons:

Limited to websites indexed by Bing and does not provide insights on other search engines.

May require technical knowledge for certain optimization tasks.

Interface and usability may not be as user-friendly as some other webmaster tools.

Pricing:

Bing Webmaster is a free tool provided by Microsoft.

Owner Name: Bing Webmaster is owned by Microsoft Corporation.

Founded Year: Bing Webmaster was launched in 2010.

Headquarters: The headquarters of Microsoft Corporation is located in Redmond, Washington, USA.

18. Seolyzer:

Seolyzer is an SEO tool that analyzes your website’s SEO performance and provides actionable recommendations. It offers features such as website auditing, rank tracking, backlink analysis, and competitor research.

Pros:

Comprehensive SEO auditing tool that analyzes various aspects of a website’s performance.

Provides detailed insights on on-page SEO, technical issues, and backlink profiles.

Offers actionable recommendations to improve search engine rankings and website visibility.

User-friendly interface with intuitive navigation and clear reporting.

Cons:

Some advanced features may require technical knowledge to implement.

Limited keyword research capabilities compared to dedicated keyword research tools.

Pricing plans may be relatively higher compared to similar SEO auditing tools.

Pricing:

Seolyzer offers pricing plans starting from $79/month for the Essential plan, up to $399/month for the Agency plan. Custom plans are available for larger businesses.

Owner Name: Seolyzer is owned by Seolyzer SAS.

Founded Year: Seolyzer was founded in 2017.

Headquarters: The headquarters of Seolyzer SAS is located in Paris, France.

19. SEOquake:

SEOquake is a browser extension that provides instant SEO metrics and insights for any webpage. It offers features such as on-page SEO analysis, keyword density, backlink data, and more.

Pros:

Browser extension that provides quick SEO insights for any webpage.

Offers on-page SEO analysis, keyword density analysis, and social media metrics.

Provides a comprehensive overview of a webpage’s SEO performance.

Compatible with popular web browsers and easily accessible.

Cons:

Limited in-depth analysis compared to standalone SEO tools.

May require additional tools for comprehensive SEO research and tracking.

Some users may find the interface overwhelming with the amount of data presented.

Pricing:

SEOquake is a free browser extension provided by SEMrush. However, SEMrush also offers a premium subscription with advanced features and additional tools.

Owner Name: SEOquake is owned by SEMrush.

Founded Year: SEMrush was founded in 2008.

Headquarters: The headquarters of SEMrush is located in Boston, Massachusetts, USA.

20. Seobility:

Seobility is an all-in-one SEO tool that helps you optimize your website for better search engine rankings. It provides website auditing, keyword tracking, backlink analysis, and content optimization features.

Pros:

Comprehensive SEO tool that analyzes various aspects of a website’s performance.

Provides insights on on-page SEO, technical issues, and backlink profiles.

Offers actionable recommendations to improve search engine rankings and website visibility.

User-friendly interface with clear reporting and easy-to-understand metrics.

Cons:

Limited keyword research capabilities compared to dedicated keyword research tools.

Some advanced features may require technical knowledge to implement.

Pricing plans may be relatively higher compared to similar SEO tools.

Pricing:

Seobility offers pricing plans starting from €40/month for the Basic plan, up to €200/month for the Premium plan. Custom plans are available for larger businesses.

Owner Name: Seobility is owned by Seobility GmbH.

Founded Year: Seobility GmbH was founded in 2013.

Headquarters: The headquarters of Seobility GmbH is located in Bavaria, Germany.

21. Check My Links:

Check My Links is a free Chrome extension that scans webpages for broken links. It helps webmasters identify and fix broken links, ensuring a better user experience and improved SEO.

Pros:

Browser extension that quickly checks for broken links on a webpage.

Highlights broken links and provides a detailed report for easy identification.

Saves time and effort in manually checking for broken links.

Compatible with popular web browsers and easy to use.

Cons:

Limited functionality and focus on broken link checking only.

May require additional tools for comprehensive website analysis and optimization.

Does not offer advanced features for backlink analysis or on-page optimization.

Pricing:

Check My Links is a free browser extension provided by Check My Links.

Owner Name: Check My Links is developed and maintained by Paul Livingstone.

Founded Year: Check My Links was first released in 2012.

Headquarters: Check My Links does not have a specific headquarters as it is a browser extension developed by an individual.

22. BROWSEO:

BROWSEO is a tool that allows you to see how search engines view your website. It strips away the styling and displays the raw HTML, helping you identify any issues that may affect your website’s visibility in search results.

Pros:

Simplifies the process of viewing a webpage in a text-based format, similar to how search engines see it.

Helps identify issues with on-page SEO elements such as headings, meta tags, and content structure.

Provides insights on how search engines interpret and crawl a webpage.

Useful for technical SEO analysis and troubleshooting.

Cons:

Limited in-depth analysis compared to comprehensive SEO tools.

May require additional tools for a complete SEO analysis and optimization.

Interface may appear outdated and less user-friendly compared to modern SEO tools.

Pricing:

BROWSEO is a free tool provided by BrowSEO LLC.

Owner Name: BROWSEO is owned by BrowSEO LLC.

Founded Year: BrowSEO LLC was founded in 2013.

Headquarters: The headquarters of BrowSEO LLC is located in New York, USA.

23. HubSpot SEO Marketing Software:

HubSpot SEO Marketing Software is an integrated toolset that helps businesses optimize their websites for search engines. It offers features such as keyword research, content optimization, and performance tracking to improve organic traffic and rankings.

Pros:

Comprehensive suite of SEO tools and features for managing and optimizing website content.

Offers keyword research, content optimization, and tracking of SEO performance.

Integration with HubSpot’s marketing automation platform for seamless workflow.

User-friendly interface and access to additional marketing and sales tools.

Cons:

Pricing may be relatively higher compared to standalone SEO tools.

More suitable for businesses already using HubSpot’s marketing platform.

May require some learning curve for beginners.

Pricing:

HubSpot SEO Marketing Software is part of HubSpot’s marketing platform, which offers pricing plans starting from $50/month for the Starter plan, up to $3,200/month for the Enterprise plan.

Owner Name: HubSpot SEO Marketing Software is owned by HubSpot, Inc.

Founded Year: HubSpot, Inc. was founded in 2006.

Headquarters: The headquarters of HubSpot, Inc. is located in Cambridge, Massachusetts, USA.

24. Sitechecker:

Sitechecker is an SEO tool that offers website auditing, on-page optimization, backlink analysis, rank tracking, and competitor analysis. It provides actionable recommendations to improve your website’s visibility and performance in search engines.

Pros:

Comprehensive SEO tool that provides website analysis and optimization recommendations.

Offers insights on on-page SEO, technical issues, backlinks, and competitor analysis.

Provides a user-friendly interface with clear reports and actionable suggestions.

Offers a range of additional tools such as keyword rank tracking and website monitoring.

Cons:

Limited keyword research capabilities compared to dedicated keyword research tools.

Some advanced features may require technical knowledge to implement.

Pricing plans may be relatively higher compared to similar SEO tools.

Pricing:

Sitechecker offers pricing plans starting from $29/month for the Start plan, up to $69/month for the Guru plan. Custom plans are available for larger businesses.

Owner Name: Sitechecker is owned by Sitechecker Ltd.

Founded Year: Sitechecker Ltd. was founded in 2016.

Headquarters: The headquarters of Sitechecker Ltd. is located in Kyiv, Ukraine.

25. SEOptimer:

SEOptimer is an SEO audit tool that analyzes your website and provides a comprehensive report with actionable insights. It covers various SEO aspects such as on-page optimization, speed, mobile-friendliness, and social media presence.

Pros:

Provides a comprehensive website audit and analysis for SEO optimization.

Offers insights on on-page SEO, technical issues, backlinks, and competitor analysis.

Generates a detailed report with actionable recommendations.

User-friendly interface with clear explanations and easy-to-understand metrics.

Cons:

Limited keyword research capabilities compared to dedicated keyword research tools.

Some advanced features may require technical knowledge to implement.

Pricing plans may be relatively higher compared to similar SEO tools.

Pricing:

SEOptimer offers pricing plans starting from $19/month for the Freelancer plan, up to $99/month for the Agency plan. Custom plans are available for larger businesses.

Owner Name: SEOptimer is owned by SEOptimer Pty Ltd.

Founded Year: SEOptimer Pty Ltd. was founded in 2012.

Headquarters: The headquarters of SEOptimer Pty Ltd. is located in Perth, Australia.

26. KWFinder:

KWFinder is a keyword research tool that helps you find long-tail keywords with low competition and high search volume. It provides keyword suggestions, search volume data, competition analysis, and SERP analysis.

Pros:

Powerful keyword research tool with a user-friendly interface.

Provides keyword suggestions, search volume, keyword difficulty, and SERP analysis.

Offers location-based keyword research for local SEO strategies.

Integration with other SEO tools for a comprehensive keyword research workflow.

Cons:

Limited in-depth analysis compared to comprehensive SEO tools.

May require additional tools for advanced SEO features and functionalities.

Pricing plans may be relatively higher compared to some keyword research tools.

Pricing:

KWFinder offers pricing plans starting from $29.90/month for the Mangools Basic plan, up to $79.90/month for the Mangools Premium plan. Custom plans are available for larger businesses.

Owner Name: KWFinder is developed and maintained by Mangools, s.r.o.

Founded Year: Mangools, s.r.o. was founded in 2014.

Headquarters: The headquarters of Mangools, s.r.o. is located in Bratislava, Slovakia.

27. GrowthBar:

GrowthBar is a Chrome extension that provides SEO insights and data directly on Google search results pages. It offers keyword research, competitor analysis, backlink data, and SEO recommendations to help you optimize your website.

Pros:

Browser extension that provides quick SEO insights for any webpage.

Offers keyword research, competitor analysis, and backlink data.

Provides a comprehensive overview of a webpage’s SEO performance.

User-friendly interface and easy access to essential SEO metrics.

Cons:

Limited functionality compared to comprehensive SEO tools.

Some advanced features may require additional tools for complete SEO analysis.

May not be suitable for advanced SEO professionals with more complex requirements.

Pricing:

GrowthBar offers pricing plans starting from $29/month for the Basic plan, up to $79/month for the Premium plan.

Owner Name: GrowthBar is owned by Growth Everywhere.

Founded Year: Growth Everywhere was founded in 2013.

Headquarters: The headquarters of Growth Everywhere is located in Los Angeles, California, USA.

28. Woorank:

Woorank is an SEO tool that performs website analysis and provides recommendations to improve your website’s on-page optimization, backlinks, mobile-friendliness, and more. It offers a detailed SEO report with actionable insights.

Pros:

Comprehensive website analysis tool that evaluates SEO, usability, and marketing aspects.

Provides insights on on-page SEO, technical issues, mobile optimization, and more.

Offers actionable recommendations and prioritizes issues based on their impact.

User-friendly interface with clear reports and easy-to-understand metrics.

Cons:

Some advanced features may require technical knowledge to implement.

Pricing plans may be relatively higher compared to similar SEO tools.

Limited keyword research capabilities compared to dedicated keyword research tools.

Pricing:

Woorank offers pricing plans starting from $59.99/month for the Pro plan, up to $249.99/month for the Premium plan.

Owner Name: Woorank is owned by Woorank Ltd.

Founded Year: Woorank Ltd. was founded in 2010.

Headquarters: The headquarters of Woorank Ltd. is located in Brussels, Belgium.

29. Moz Pro:

Moz Pro is a comprehensive SEO toolset that includes features such as keyword research, rank tracking, backlink analysis, site auditing, and on-page optimization. It provides valuable insights to improve your website’s SEO performance.

Pros:

Comprehensive suite of SEO tools for keyword research, on-page optimization, link analysis, and more.

Offers a wide range of data and insights to improve search engine rankings.

Provides actionable recommendations and tracks website performance over time.

Integration with other SEO tools and Moz’s own database for comprehensive analysis.

Cons:

Pricing plans may be relatively higher compared to similar SEO tools.

Some advanced features may require technical knowledge to utilize effectively.

Newer users may find the interface overwhelming due to the abundance of data.

Pricing:

Moz Pro offers pricing plans starting from $99/month for the Standard plan, up to $599/month for the Premium plan. Custom plans are available for larger businesses.

Owner Name: Moz Pro is owned by Moz, Inc.

Founded Year: Moz, Inc. was founded in 2004.

Headquarters: The headquarters of Moz, Inc. is located in Seattle, Washington, USA.

30. AnswerThePublic:

AnswerThePublic is a keyword research tool that generates insights based on search query data. It provides visualizations of commonly asked questions, prepositions, comparisons, and more, helping you understand user search intent and create relevant content.

Pros:

Unique keyword research tool that generates keyword ideas based on user search queries.
Provides insights on related search terms, questions, prepositions, and comparisons.
Helps identify content ideas and optimize for user intent.
Offers visual representations of keyword data for easy understanding.

Cons:

Limited in-depth analysis compared to comprehensive SEO tools.
May require additional tools for advanced keyword research and analysis.
Free version has limitations on the number of searches and data export.

Pricing:

AnswerThePublic offers a free version with limited features. The Pro version is available at $99/month.

Owner Name: AnswerThePublic is developed and maintained by CoverageBook.

Founded Year: CoverageBook was founded in 2014.

Headquarters: The headquarters of CoverageBook is located in London, United Kingdom.

31. Keyword Hero:

Keyword Hero is a tool that helps you uncover the organic keywords that drive traffic to your website, even for “not provided” keywords in Google Analytics. It provides valuable keyword insights to optimize your SEO strategy.

Pros:

Advanced keyword tracking tool that helps identify “not provided” keywords in Google Analytics.
Provides insights on organic keyword performance and conversion tracking.
Integrates seamlessly with Google Analytics and other marketing platforms.
Offers actionable insights for content optimization and SEO strategies.

Cons:

May require technical implementation and configuration for accurate tracking.
Pricing plans may be relatively higher compared to some keyword tracking tools.
Some features may require a learning curve for new users.

Pricing:

Keyword Hero offers pricing plans starting from $149/month for the Starter plan, up to $799/month for the Heroic plan.

Owner Name: Keyword Hero is owned by Swydo.

Founded Year: Swydo was founded in 2011.

Headquarters: The headquarters of Swydo is located in Rotterdam, Netherlands.

32. Seomator:

Seomator is an SEO auditing tool that analyzes your website for various SEO factors such as on-page optimization, mobile-friendliness, speed, and more. It offers detailed reports and recommendations to improve your website’s visibility.

Pros:

Comprehensive website audit tool that analyzes on-page SEO, technical issues, and more.
Provides detailed reports with actionable recommendations for optimization.
Offers keyword tracking, competitor analysis, and backlink analysis features.
User-friendly interface and clear visualizations of data.

Cons:

Some advanced features may require technical knowledge to implement.
Pricing plans may be relatively higher compared to similar SEO audit tools.
Limited keyword research capabilities compared to dedicated keyword research tools.

Pricing:

Seomator offers pricing plans starting from $29/month for the Personal plan, up to $99/month for the Agency plan. Custom plans are available for larger businesses.

Owner Name: Seomator is owned by Seomator Ltd.

Founded Year: Seomator Ltd. was founded in 2013.

Headquarters: The headquarters of Seomator Ltd. is located in Kyiv, Ukraine.

33. Influencer Marketing Hub’s Website Grader:

Influencer Marketing Hub’s Website Grader is a tool that analyzes your website’s performance, SEO, and social media presence. It provides a comprehensive report with actionable recommendations to optimize your online presence.

Pros:

Provides a comprehensive website analysis for SEO, performance, and user experience.
Offers insights on on-page SEO elements, page speed, mobile optimization, and more.
Provides actionable recommendations to improve website performance.
User-friendly interface and clear reports with visualizations.

Cons:

Limited in-depth analysis compared to comprehensive SEO tools.
May require additional tools for advanced SEO features and functionalities.
Primarily focused on website performance rather than influencer marketing.

Pricing:

Influencer Marketing Hub’s Website Grader is a free tool provided by Influencer Marketing Hub.

Owner Name: Influencer Marketing Hub is owned by Izea Inc.

Founded Year: Izea Inc. was founded in 2006.

Headquarters: The headquarters of Izea Inc. is located in Winter Park, Florida, USA.

34. MySiteAuditor:

MySiteAuditor is an SEO audit tool that provides a detailed analysis of your website’s on-page SEO, backlinks, social media presence, and more. It helps you identify areas for improvement to enhance your website’s performance.

Pros:

Website audit tool that analyzes on-page SEO, technical issues, and user experience.
Provides detailed reports with actionable recommendations for optimization.
Offers lead generation features with customizable audit forms.
User-friendly interface and customizable reports for branding purposes.

Cons:

Some advanced features may require technical knowledge to implement.
Pricing plans may be relatively higher compared to similar SEO audit tools.
Limited keyword research capabilities compared to dedicated keyword research tools.

Pricing:

MySiteAuditor offers pricing plans starting from $49/month for the Basic plan, up to $199/month for the Agency plan. Custom plans are available for larger businesses.

Owner Name: MySiteAuditor is owned by MySiteAuditor LLC.

Founded Year: MySiteAuditor LLC was founded in 2013.

Headquarters: The headquarters of MySiteAuditor LLC is located in Cleveland, Ohio, USA.

35. Serpstat:

Serpstat is an all-in-one SEO platform that offers features such as keyword research, competitor analysis, backlink analysis, rank tracking, and site auditing. It provides insights to improve your website’s visibility and search engine rankings.

Pros:

Comprehensive SEO tool that offers keyword research, backlink analysis, rank tracking, and more.
Provides insights on organic and paid search performance, competitor analysis, and market intelligence.
User-friendly interface with clear reports and visualizations.
Offers a range of additional features such as site audit and content optimization.

Cons:

Some advanced features may require additional tools for complete SEO analysis.
Pricing plans may be relatively higher compared to similar SEO tools.
Limited keyword research capabilities compared to dedicated keyword research tools.

Pricing:

Serpstat offers pricing plans starting from $69/month for the Lite plan, up to $499/month for the Enterprise plan. Custom plans are available for larger businesses.

Owner Name: Serpstat is owned by Serpstat Ltd.

Founded Year: Serpstat Ltd. was founded in 2013.

Headquarters: The headquarters of Serpstat Ltd. is located in Odesa, Ukraine.

36. Majestic:

Majestic is a backlink analysis tool that allows you to explore and analyze the backlink profile of any website. It provides valuable data on backlinks, anchor texts, referring domains, and more.

Pros:

Comprehensive backlink analysis tool that provides insights on link profiles and link building opportunities.
Offers metrics such as Trust Flow and Citation Flow to evaluate the quality of backlinks.
Provides competitor analysis and tracks website performance over time.
User-friendly interface with clear visualizations and data exports.

Cons:

Limited in-depth analysis of other SEO aspects compared to comprehensive SEO tools.
May require additional tools for keyword research and on-page optimization.
Pricing plans may be relatively higher compared to some backlink analysis tools.

Pricing:

Majestic offers pricing plans starting from $49.99/month for the Lite plan, up to $399.99/month for the API plan.

Owner Name: Majestic is owned by Majestic-12 Ltd.

Founded Year: Majestic-12 Ltd. was founded in 2004.

Headquarters: The headquarters of Majestic-12 Ltd. is located in Birmingham, United Kingdom.

37. Sitebulb:

Sitebulb is a website auditing tool that provides in-depth analysis of your website’s technical SEO aspects. It helps you identify and fix issues related to crawlability, site structure, URL optimization, and more.

Pros:

Advanced website auditing tool that provides comprehensive SEO analysis.
Offers insights on on-page SEO, technical issues, crawl data, and more.
Provides detailed reports with actionable recommendations for optimization.
User-friendly interface and intuitive visualizations of data.

Cons:

Some advanced features may require technical knowledge to utilize effectively.
Pricing plans may be relatively higher compared to similar SEO audit tools.
Limited keyword research capabilities compared to dedicated keyword research tools.

Pricing:

Sitebulb offers pricing plans starting from $35/month for the Freelance plan, up to $175/month for the Agency plan.

Owner Name: Sitebulb is owned by Sitebulb Ltd.

Founded Year: Sitebulb Ltd. was founded in 2017.

Headquarters: The headquarters of Sitebulb Ltd. is located in Nottingham, United Kingdom.

38. Found’s SEO Audit Tool:

Found’s SEO Audit Tool is a comprehensive website analysis tool that evaluates your website’s SEO performance. It provides insights on on-page optimization, technical issues, backlink profile, and more.

Pros:

Comprehensive website audit tool that analyzes on-page SEO, technical issues, and more.
Provides detailed reports with actionable recommendations for optimization.
Offers insights on crawlability, indexability, content quality, and more.
User-friendly interface and clear visualizations of data.

Cons:

Some advanced features may require technical knowledge to implement.
Pricing plans may be relatively higher compared to similar SEO audit tools.
Limited keyword research capabilities compared to dedicated keyword research tools.

Pricing:

Found’s SEO Audit Tool offers pricing plans starting from £99/month for the Standard plan, up to £499/month for the Enterprise plan. Custom plans are available for larger businesses.

Owner Name: Found’s SEO Audit Tool is owned by Found.

Founded Year: Found was founded in 2005.

Headquarters: The headquarters of Found is located in London, United Kingdom.

39. Site Analyzer:

Site Analyzer is an SEO tool that offers website analysis and optimization recommendations. It covers various aspects of SEO, including on-page optimization, backlink analysis, rank tracking, and competitor analysis.

Pros:

Comprehensive website analysis tool that covers various aspects of SEO, including on-page optimization, technical issues, backlinks, and more.
Provides detailed reports with actionable insights and recommendations for improving website performance.
Offers competitor analysis to identify opportunities and areas for improvement.
User-friendly interface with clear visualizations and data exports.

Cons:

Some advanced features may require technical knowledge to implement.
Pricing plans may be relatively higher compared to similar SEO analysis tools.
Limited keyword research capabilities compared to dedicated keyword research tools.

Pricing:

Site Analyzer offers pricing plans starting from €29/month for the Starter plan, up to €299/month for the Agency plan.

Owner Name: Site Analyzer is owned by Site Analyzer SAS.

Founded Year: Site Analyzer SAS was founded in 2013.

Headquarters: The headquarters of Site Analyzer SAS is located in Lyon, France.

40. Whatagraph:

Whatagraph is a reporting tool that helps you create visual and interactive reports for your SEO and marketing data. It integrates with various data sources to provide comprehensive reports and insights.

Pros:

Data visualization and reporting tool that allows users to create visually appealing and comprehensive reports for SEO and digital marketing data.
Integrates with various platforms, including Google Analytics, Google Ads, Facebook, and more, to collect data for reporting.
Offers customizable templates and drag-and-drop interface for easy report creation.
Provides automated report scheduling and sharing options.

Cons:

Some advanced features may require additional setup and configuration.
Pricing plans may be relatively higher compared to basic reporting tools.
Limited in-depth analysis capabilities compared to dedicated SEO analysis tools.

Pricing:

Whatagraph offers pricing plans starting from $99/month for the Professional plan, up to $499/month for the Agency plan. Custom plans are available for larger businesses.

Owner Name: Whatagraph is owned by Whatagraph UAB.

Founded Year: Whatagraph UAB was founded in 2015.

Headquarters: The headquarters of Whatagraph UAB is located in Vilnius, Lithuania.