Let’s see, you have finished SEO Course and started doing SEO for your company or client, but it is difficult to do everything independently. For example, If you want to do keyword research or competitor analysis, you can’t do it without the help of any SEO Tools.
To help you to work effectively and efficiently, I have listed the 10 best SEO tools used by top SEO experts in the Industry.
With the help of these SEO tools, You can do
- Keyword Research
- Competitor Analysis
- Backlink Checking
- Traffic
- DA Checking
and much more.
Without any further delay, Let’s get started.
10 Best SEO Tools for Beginners in 2023
1. SEMrush
If you started learning about SEO, You might hear about some famous companies like SEMrush, Moz, Ahrefs etc. Those are the SEO Tools created to save time in hectic work.
First, SEMrush or S-E-M-rush. It is one of the Famous SEO Tool, which helps you in Competitive Research, Keyword Research, On-Page SEO, Link Building and Technical SEO.
Competitive Research – Domain Overview, Traffic Analytics, Organic Research, Keyword Gap, Backlink Gap
Keyword Research – Keyword Overview, Keyword Magic Tool, Keyword Manager, Position Tracking, Organic Traffic Insights
On-Page & Tech SEO – Site Audit, Listing Management, SEO Content Template, On-Page SEO Checker, Log File Analyzer
Link Building – Backlink Analytics, Backlink Audit, Link Building Tool, Bulk Analysis.
They also have 7-day free trial, and you can cancel the paid SEMrush Subscription anytime.
Pricing
- Pro – $119.95 / monthly
- Guru – $229.95 / monthly
- Business – $449.95 / monthly
Pros
- Huge databases
- Extensive backlink and keyword metrics.
- Powerful link-building features.
- Worth for Money Spent
Cons
- Data only covers Google. (Not Bing, Youtube)
- UI is not that much simple
- Traffic analytics data isn’t always accurate
Owned/Founder: Oleg Shchegolev
Founded: 2008
Headquarters: Boston, Massachusetts
Email: mail@semrush.com
2. Ahrefs
Ahrefs is not merely an SEO Tool; It’s a Keyword Database. This is a competitor of SEMrush. Anyhow this tool is also my favourite, and its dashboard is better than SEMrush (My Personal Thoughts).
With the help of this tool, you can audit your website, you can explore keywords, explore content ideas, check rankings and much more.
Site Explorer: Discover any URL or website’s organic search traffic and backlink profile.
Keywords Explorer: Search for thousands of great keywords, find out the competition and difficulty, and determine how much traffic they can bring.
Content Explorer: This helps to find many link prospects and top-performing content in your niche.
Rank Tracker: This will help you monitor your website ranking for a period of time and send you the reports by email.
Pricing
- Lite – $19 / Monthly
- Standard – $199 / Monthly
- Advanced – $399 / Monthly
- Enterprise – $999 / Monthly
Pros
- Comprehensive social share information from Facebook, Twitter, Linkedin, Google+ and Pinterest
- Largest backlink database in our experience
- User experience balances loads of information with a clean design well
Cons
- Low limits and restrictions on the $99 plan make that plan not worth it
- Keyword suggestions do not have a relevancy score. You have to sort on things like volume, which surfaces many irrelevant results.
- No integration with Google Analytics or Search Console
Owned/Founder: Dmitry Gerasimenko
Founded: 2010
Headquarters: Singapore
Email: support@ahrefs.com
3. Ubersuggest
If you are a beginner and want to try some free SEO Tool, then you can use this. Ubersuggest is a Freemium SEO Tool that helps to check competitor backlinks and top pages, traffic, domain authority, and spam score. It is one of the best seo tools for small businesses.
Pricing
- Basic – $120 / Lifetime Deal
- Business – $200 / Lifetime Deal
- Enterprise – $400 / Lifetime Deal
Pros
- Export files and reports
- Free training to develop an SEO strategy
- Chrome extension
- Inexpensive compared to other SEO tools
- Easy to use
- Social media results
- Discover great keywords and content ideas
Cons
- Low competitor limit on the basic plan
- It can be slow when running two reports at the same time
Owned/Founder: Neil Patel, Mike Kamo
Founded: 2021
Headquarters: San Diego, California, United States
Email: support@ubersuggest.com
4. SpyFu
SpyFu…Sounds like Chinese Kung fu, right?
Just Kidding.
As the name denotes, Spyfu is a Competitor spying tool. Spyfu helps with Competitor analysis, Backlinks builder, Keyword research, Rank tracking, SERP analysis, and Comparing domains. They also monitor PPC campaign of the competitors to spy on their keywords.
Pricing
- Basic – $39 / month
- Professional – $79 / month
- Team – $299 / month
Pros
- Helps in Domain Search
- Provides you with Monitoring tools
- Reliable contact information
- Provide Smart recommendations
Cons
- Little costly
- More manual search is required
- Inaccurate PPC reporting
- Not web-wide coverage
Owned/Founder: Mike Roberts
Founded: 2005
Headquarters: Scottsdale, Arizona, United States
Email: support@spyfu.com
5. Screaming Frog
There is a high chance you will miss a redirect or duplicate content if you manually check every page on your website.
Screaming Frog is an advanced SEO audit tool that successful businesses such as Amazon, Disney, Google, and Apple use.
Pricing
- Free
- $209 / Per Year
Pros
- Easy-to-understand user interface
- Integrates with Google Analytics and Google Search Console
- Crawls websites quickly
- Easy to export data
- Empowers users to configure crawling options
- Inexpensive
Cons
- Constantly updating, and you have to wait for it to finish updating before you use it
- Doesn’t run in the cloud
- The user interface looks a bit like an Excel spreadsheet
- Lacks an API
- Free account is very limited
Owned/Founder: Dan Sharp
Founded: 2010
Headquarters: Henley-on-Thames, United Kingdom
Email: support@screamingfrog.co.uk
6. Keyword Insights
Keyword Insights is one of the new SEO tools on this list. It helps to find new keywords using their keyword discovery feature. And then keyword clustering feature allows the clustering of all the keywords to find many opportunities to rank. And another cool feature is the content brief. This helps to prepare content topics that increase the change of rank.
Pricing
- Trial – $1
- Basic – $49 / Month
- Professional – $99 / Month
- Premium – $299 / Month
- Agency – $599 / Month
Pros
- Ease of Use
- Customer Service
- Value for Money
Cons
None
Owned/Founder: Andy Chadwick and Suganthan Mohanadasan
Founded: 2021
Headquarters: Stourbridge, England
Email: support@keywordinsights.ai
7. Google Keyword Planner
Google Keyword Planner is a free tool, and Google created it. It can help you discover new keywords that are related to your business and estimate how many searches they receive and how much they cost. You can say this has one of the free google tools for SEO.
Pricing
Free
Pros
- You can search for ten keywords and a URL concurrently to get exciting keyword ideas.
- You can research data going back four years.
Cons
- GKP stopped providing exact search volume numbers and switched to a broad range.
- Competition Score is not helpful for SEO.
- A low score means that advertisers are not bidding on these terms, not that they are less challenging to rank.
Owned/Founder: Google
Founded: 2013
Headquarters: Mountain View, California, United States
Email: support-in@google.com
8. Moz
The Moz Suite of SEO tools allows you to optimize your search engine visibility and stay competitive by providing fresh insights. Moz offers 55+ SEO tools for businesses to improve search rankings, drive traffic, and increase customer engagement.
Pricing
- Standard – $99 / Month
- Medium – $179 / Month
- Large – $299 / Month
- Premium – $599 / Month
Pros
- Its monthly crawl limits are considerably more generous — and more suitable for users needing to work on large websites.
- Its link intersect tool lets you compare backlinks for 5 sites at once
- It gives you (limited) ranking data not based just on Google search results but on Bing and Yahoo’s too.
Cons
- keyword intent data is not provided in Moz
- Data visualization features aren’t present in Moz.
Owned/Founder: Rand Fishkin and Gillian Muessig
Founded: 2004
Headquarters: Seattle, Washington, United States
Email: help@moz.com
9. Majestic SEO
A major difference between Majestic SEO and Ahrefs SEMrush is that it is designed specifically for link analysis. Majestic SEO doesn’t do keyword research, SEO site audits, and on-page SEO analysis. Instead, it’s 100% focused on backlink analysis.
Pricing
- Lite – $49.99 / Month
- Pro – $99.99 / Month
- API – $399.99 / Month
Pros
- Offering unique data with reports such as Context Report,
- Majestic has exclusive metrics such as Trust Flow, Citation Flow, and Topical Trust Flow,
- Having the largest backlink index in the world (the Backlink history feature is a real game-changer),
- Although not their direct competitor, it is cheaper compared to other web-based SEO tools,
- Ability to easily create customized reports.
Cons
- Limited user accounts
- Limit on Historic Index tool
Owned/Founder: Alex Chudnovsky
Founded: 2008
Headquarters: Birmingham, United Kingdom
Email: contact@majesticseo.com
Bonus Read: Top SEO Blogs in India
10. SEO Quake
SEOquake is one of the best SEO Tools in the industry. To be frank, this is an SEO plugin. You can use SEOquake as a free plugin to track key SEO metrics and perform an SEO audit on specific pages. You can review all major metrics quickly, among its many useful features. Obtain a thorough SERP analysis.
Pricing
Free
Pros
- Gives a ton of information
- Able to get display ad information
- Gives information to improve the website
Cons
- Doesn’t have a sleek and innovative design
- Drop design causes difficulty in reading
- The keyword density percentage is irrational
Owned/Founder: SEMrush
Founded: 2007
Headquarters: Boston, Massachusetts
Email: mail@seoquaketeam.com
Conclusion
If you want to become an SEO Expert, you have to save time on repetitive work and have to work smart. The above 10 Best SEO Tools will help you save a lot of time.
These tools come with Free as well as Paid Versions. But, You can opt for a free trial and at least try once in a while.
So that’s it for my list of 10 Best SEO Tools you can use in 2023
Now I’d like to hear from you.
What tool from today’s list are you going to try first?
Do you want to try SEMrush for competitor analysis?
Or maybe you want to use Keyword Insights.
Either way, let me know by leaving a comment below.
