Let’s see, you have finished SEO Course and started doing SEO for your company or client, but it is difficult to do everything independently. For example, If you want to do keyword research or competitor analysis, you can’t do it without the help of any SEO Tools.
To help you to work effectively and efficiently, I have listed the 10 best SEO tools used by top SEO experts in the Industry.
With the help of these SEO tools, You can do
- Keyword Research
- Competitor Analysis
- Backlink Checking
- Traffic
- DA Checking
and much more.
Without any further delay, Let’s get started.
40 Best SEO Tools for Beginners in 2023
1. SEMrush
If you started learning about SEO, You might hear about some famous companies like SEMrush, Moz, Ahrefs etc. Those are the SEO Tools created to save time in hectic work.
First, SEMrush or S-E-M-rush. It is one of the Famous SEO Tool, which helps you in Competitive Research, Keyword Research, On-Page SEO, Link Building and Technical SEO.
Competitive Research – Domain Overview, Traffic Analytics, Organic Research, Keyword Gap, Backlink Gap
Keyword Research – Keyword Overview, Keyword Magic Tool, Keyword Manager, Position Tracking, Organic Traffic Insights
On-Page & Tech SEO – Site Audit, Listing Management, SEO Content Template, On-Page SEO Checker, Log File Analyzer
Link Building – Backlink Analytics, Backlink Audit, Link Building Tool, Bulk Analysis.
They also have 7-day free trial, and you can cancel the paid SEMrush Subscription anytime.
Pricing
- Pro – $119.95 / monthly
- Guru – $229.95 / monthly
- Business – $449.95 / monthly
Pros
- Huge databases
- Extensive backlink and keyword metrics.
- Powerful link-building features.
- Worth for Money Spent
Cons
- Data only covers Google. (Not Bing, Youtube)
- UI is not that much simple
- Traffic analytics data isn’t always accurate
Owned/Founder: Oleg Shchegolev
Founded: 2008
Headquarters: Boston, Massachusetts
Email: mail@semrush.com
2. Ahrefs
Ahrefs is not merely an SEO Tool; It’s a Keyword Database. This is a competitor of SEMrush. Anyhow this tool is also my favourite, and its dashboard is better than SEMrush (My Personal Thoughts).
With the help of this tool, you can audit your website, you can explore keywords, explore content ideas, check rankings and much more.
Site Explorer: Discover any URL or website’s organic search traffic and backlink profile.
Keywords Explorer: Search for thousands of great keywords, find out the competition and difficulty, and determine how much traffic they can bring.
Content Explorer: This helps to find many link prospects and top-performing content in your niche.
Rank Tracker: This will help you monitor your website ranking for a period of time and send you the reports by email.
Pricing
- Lite – $19 / Monthly
- Standard – $199 / Monthly
- Advanced – $399 / Monthly
- Enterprise – $999 / Monthly
Pros
- Comprehensive social share information from Facebook, Twitter, Linkedin, Google+ and Pinterest
- Largest backlink database in our experience
- User experience balances loads of information with a clean design well
Cons
- Low limits and restrictions on the $99 plan make that plan not worth it
- Keyword suggestions do not have a relevancy score. You have to sort on things like volume, which surfaces many irrelevant results.
- No integration with Google Analytics or Search Console
Owned/Founder: Dmitry Gerasimenko
Founded: 2010
Headquarters: Singapore
Email: support@ahrefs.com
3. Ubersuggest
If you are a beginner and want to try some free SEO Tools, then you can use this. Ubersuggest is a Freemium SEO Tool that helps to check competitor backlinks and top pages, traffic, domain authority, and spam score. It is one of the best seo tools for small businesses.
Pricing
- Basic – $120 / Lifetime Deal
- Business – $200 / Lifetime Deal
- Enterprise – $400 / Lifetime Deal
Pros
- Export files and reports
- Free training to develop an SEO strategy
- Chrome extension
- Inexpensive compared to other SEO tools
- Easy to use
- Social media results
- Discover great keywords and content ideas
Cons
- Low competitor limit on the basic plan
- It can be slow when running two reports at the same time
Owned/Founder: Neil Patel, Mike Kamo
Founded: 2021
Headquarters: San Diego, California, United States
Email: support@ubersuggest.com
4. SpyFu
SpyFu…Sounds like Chinese Kung fu, right?
Just Kidding.
As the name denotes, Spyfu is a Competitor spying tool. Spyfu helps with Competitor analysis, Backlinks builder, Keyword research, Rank tracking, SERP analysis, and Comparing domains. They also monitor PPC campaign of the competitors to spy on their keywords.
Pricing
- Basic – $39 / month
- Professional – $79 / month
- Team – $299 / month
Pros
- Helps in Domain Search
- Provides you with Monitoring tools
- Reliable contact information
- Provide Smart recommendations
Cons
- Little costly
- More manual search is required
- Inaccurate PPC reporting
- Not web-wide coverage
Owned/Founder: Mike Roberts
Founded: 2005
Headquarters: Scottsdale, Arizona, United States
Email: support@spyfu.com
5. Screaming Frog
There is a high chance you will miss a redirect or duplicate content if you manually check every page on your website.
Screaming Frog is an advanced SEO audit tool that successful businesses such as Amazon, Disney, Google, and Apple use.
Pricing
- Free
- $209 / Per Year
Pros
- Easy-to-understand user interface
- Integrates with Google Analytics and Google Search Console
- Crawls websites quickly
- Easy to export data
- Empowers users to configure crawling options
- Inexpensive
Cons
- Constantly updating, and you have to wait for it to finish updating before you use it
- Doesn’t run in the cloud
- The user interface looks a bit like an Excel spreadsheet
- Lacks an API
- Free account is very limited
Owned/Founder: Dan Sharp
Founded: 2010
Headquarters: Henley-on-Thames, United Kingdom
Email: support@screamingfrog.co.uk
6. Keyword Insights
Keyword Insights is one of the new SEO tools on this list. It helps to find new keywords using their keyword discovery feature. And then keyword clustering feature allows the clustering of all the keywords to find many opportunities to rank. And another cool feature is the content brief. This helps to prepare content topics that increase the change of rank.
Pricing
- Trial – $1
- Basic – $49 / Month
- Professional – $99 / Month
- Premium – $299 / Month
- Agency – $599 / Month
Pros
- Ease of Use
- Customer Service
- Value for Money
Cons
None
Owned/Founder: Andy Chadwick and Suganthan Mohanadasan
Founded: 2021
Headquarters: Stourbridge, England
Email: support@keywordinsights.ai
7. Google Keyword Planner
Google Keyword Planner is a free tool, and Google created it. It can help you discover new keywords that are related to your business and estimate how many searches they receive and how much they cost. You can say this has one of the free google tools for SEO.
Pricing
Free
Pros
- You can search for ten keywords and a URL concurrently to get exciting keyword ideas.
- You can research data going back four years.
Cons
- GKP stopped providing exact search volume numbers and switched to a broad range.
- Competition Score is not helpful for SEO.
- A low score means that advertisers are not bidding on these terms, not that they are less challenging to rank.
Owned/Founder: Google
Founded: 2013
Headquarters: Mountain View, California, United States
Email: support-in@google.com
8. Moz
The Moz Suite of SEO tools allows you to optimize your search engine visibility and stay competitive by providing fresh insights. Moz offers 55+ SEO tools for businesses to improve search rankings, drive traffic, and increase customer engagement.
Pricing
- Standard – $99 / Month
- Medium – $179 / Month
- Large – $299 / Month
- Premium – $599 / Month
Pros
- Its monthly crawl limits are considerably more generous — and more suitable for users needing to work on large websites.
- Its link intersect tool lets you compare backlinks for 5 sites at once
- It gives you (limited) ranking data not based just on Google search results but on Bing and Yahoo’s too.
Cons
- keyword intent data is not provided in Moz
- Data visualization features aren’t present in Moz.
Owned/Founder: Rand Fishkin and Gillian Muessig
Founded: 2004
Headquarters: Seattle, Washington, United States
Email: help@moz.com
9. Majestic SEO
A major difference between Majestic SEO and Ahrefs SEMrush is that it is designed specifically for link analysis. Majestic SEO doesn’t do keyword research, SEO site audits, and on-page SEO analysis. Instead, it’s 100% focused on backlink analysis.
Pricing
- Lite – $49.99 / Month
- Pro – $99.99 / Month
- API – $399.99 / Month
Pros
- Offering unique data with reports such as Context Report,
- Majestic has exclusive metrics such as Trust Flow, Citation Flow, and Topical Trust Flow,
- Having the largest backlink index in the world (the Backlink history feature is a real game-changer),
- Although not their direct competitor, it is cheaper compared to other web-based SEO tools,
- Ability to easily create customized reports.
Cons
- Limited user accounts
- Limit on Historic Index tool
Owned/Founder: Alex Chudnovsky
Founded: 2008
Headquarters: Birmingham, United Kingdom
Email: contact@majesticseo.com
Bonus Read: Top SEO Blogs in India
10. SEO Quake
SEOquake is one of the best SEO Tools in the industry. To be frank, this is an SEO plugin. You can use SEOquake as a free plugin to track key SEO metrics and perform an SEO audit on specific pages. You can review all major metrics quickly, among its many useful features. Obtain a thorough SERP analysis.
Pricing
Free
Pros
- Gives a ton of information
- Able to get display ad information
- Gives information to improve the website
Cons
- Doesn’t have a sleek and innovative design
- Drop design causes difficulty in reading
- The keyword density percentage is irrational
Owned/Founder: SEMrush
Founded: 2007
Headquarters: Boston, Massachusetts
Email: mail@seoquaketeam.com
11. Answer the Public
Answer the Public is a highly regarded SEO tool for keyword research. It collects data from search engines and presents it in an easy-to-understand format, providing insights into popular search queries related to a specific topic. Its comprehensive keyword research capabilities make it one of the best SEO tools available.
With Answer the Public, users gain access to a wide range of keyword ideas. The tool generates an extensive list of related keywords and phrases, helping businesses and marketers discover relevant search terms that can be targeted to improve their search engine rankings.
The tool’s data visualization feature is another reason for its popularity. It clusters search queries into categories and presents them visually, enabling users to quickly identify patterns and trends. This visual representation assists in content planning and strategy development, ensuring that businesses align their content with user intent.
Answer the Public also excels at uncovering long-tail keywords. These keywords may have lower search volumes but often result in higher conversion rates. By targeting niche audiences with specific queries, businesses can optimize their content to better address user needs and attract more engaged users.
Furthermore, Answer the Public serves as a valuable source of content inspiration. By understanding the questions and concerns of their target audience, marketers can create valuable and relevant content that directly addresses these needs. This helps businesses establish themselves as authoritative sources and drive organic traffic to their websites.
In conclusion, Answer the Public’s comprehensive keyword research capabilities, data visualization feature, ability to identify long-tail keywords, and role in content inspiration make it a top SEO tool. Its user-friendly interface and actionable insights make it an indispensable resource for businesses and marketers seeking to improve their online visibility and drive organic traffic.
Pricing:
Answer the Public offers a limited free version that provides basic search insights. They also offer a Pro version starting at $99 per month, which provides additional features such as unlimited searches, data exports, and priority support.
Pros:
Answer the Public provides unique insights into the questions and queries people have around a particular topic, helping with content ideation and keyword research. It offers a user-friendly interface and visually appealing data visualization.
Cons:
The free version has limitations, and the Pro version can be expensive for some users.
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12. Google Analytics
Google Analytics is a web analytics tool that tracks and analyzes website performance. It provides data on visitor demographics, acquisition sources, user engagement, and conversion rates, helping businesses understand their audience and make data-driven decisions.
Pricing:
Google Analytics is free to use.
Pros:
Google Analytics provides in-depth website analytics, including visitor data, traffic sources, and conversion tracking. It offers powerful reporting and segmentation options, allowing businesses to gain valuable insights into their website’s performance.
Cons:
The extensive features and complex interface can be overwhelming for beginners. It requires proper setup and configuration to track data accurately.
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13. Google Search Console
Google Search Console is a free tool provided by Google that allows website owners to monitor their website’s presence in search results. It provides information on search queries, indexing status, and website performance, helping optimize visibility in Google search.
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Pros:
Google Search Console helps monitor and optimize a website’s presence in Google search results. It provides insights into search performance, indexing status, and mobile usability. It allows businesses to submit sitemaps, identify and fix website errors, and track keyword rankings.
Cons:
The data provided is specific to Google search and may not include data from other search engines. It has limitations in terms of historical data and search query information.
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14. Yoast SEO
Yoast SEO is a popular WordPress plugin that helps optimize websites for search engines. It provides features for on-page optimization, content analysis, XML sitemap generation, and more, assisting in improving website rankings and organic traffic.
Pricing:
Yoast SEO offers a free version with basic features. They also provide a premium version called Yoast SEO Premium, starting at $89 per year, which includes additional features and support.
Pros:
Yoast SEO is a popular WordPress plugin that helps optimize websites for search engines. It offers features like content analysis, XML sitemap generation, meta tag optimization, and readability checks. It provides actionable recommendations to improve SEO.
Cons:
Some advanced features are available only in the premium version. It may have compatibility issues with certain themes or plugins.
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15. Rankmath
Rankmath is another WordPress SEO plugin that offers features like on-page optimization, XML sitemap generation, schema markup implementation, and advanced SEO analysis. It helps websites improve their search engine rankings and increase visibility.
Pricing:
Rankmath offers a free version with basic features. They also provide a premium version called Rankmath PRO, starting at $59 per year, which includes advanced features and support for multiple websites.
Pros:
Rankmath is a WordPress SEO plugin that offers features like on-page optimization, keyword tracking, XML sitemap generation, and rich snippets support. It provides a user-friendly interface and integrates well with other WordPress plugins.
Cons:
Some advanced features are available only in the premium version. It may have a learning curve for beginners.
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16. Similarweb
Similarweb is a competitive intelligence tool that provides insights into website traffic, audience demographics, and popular referring sources. It helps businesses analyze their competitors and identify opportunities for growth.
Pricing:
Similarweb offers a free version with limited features. They also provide an enterprise-level version called Similarweb Pro, and the pricing is available upon request.
Pros:
Similarweb provides comprehensive website analytics, including traffic sources, audience demographics, competitor analysis, and industry benchmarks. It offers insights into app analytics and market intelligence. It has a user-friendly interface and robust data visualization.
Cons:
The free version has limitations, and the full functionality may be more suitable for enterprise-level users. The accuracy of the data can vary based on website traffic levels.
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17. KWFinder
KWFinder is a keyword research tool that helps identify low-competition keywords with high search volumes. It provides data on keyword difficulty, search trends, and related keywords, aiding in SEO strategy and content planning.
Pricing:
KWFinder offers a free trial with limited functionality. They provide various pricing plans starting at $29.90 per month, which offers different levels of keyword research and SEO features.
Pros:
KWFinder is a keyword research tool that helps identify low-competition keywords with high search volumes. It provides data on keyword difficulty, search trends, search volume, and related keywords. It offers a user-friendly interface and additional SEO metrics.
Cons:
The free trial has limitations, and the pricing may vary depending on the selected plan and any promotional offers. Some users may find the pricing relatively higher than other keyword research tools in the market. Additionally, the tool’s database of keywords may not be as comprehensive as some other industry-leading tools.
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18. AccuRanker
AccuRanker is a keyword rank tracking tool that monitors keyword rankings on search engine result pages. It provides accurate and up-to-date ranking data, allowing businesses to assess their SEO performance and make informed decisions.
Pricing:
AccuRanker offers various pricing plans starting at $99 per month, which provides a specific number of keywords to track and daily rank updates.
Pros:
AccuRanker is a robust keyword rank tracking tool known for its speed and accuracy. It provides detailed keyword ranking data, competitor analysis, and customizable reporting. It offers integrations with other SEO tools.
Cons:
The pricing can be relatively higher compared to some other rank tracking tools. It focuses primarily on rank tracking and may not provide extensive SEO features.
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19. Surfer SEO
Surfer SEO is an on-page optimization tool that analyzes top-ranking pages to provide recommendations for improving content. It helps optimize content structure, keyword usage, and other factors to increase search visibility.
Pricing:
Surfer SEO offers various pricing plans starting at $59 per month, which provides a limited number of optimizations and audits per month.
Pros:
Surfer SEO is an on-page optimization tool that helps analyze and optimize content for search engines. It offers data-driven recommendations based on top-ranking pages, content length, keyword usage, and more. It provides detailed content audits and real-time optimization suggestions.
Cons:
The pricing plans may have limitations on the number of optimizations and audits. It focuses primarily on on-page optimization and may not include other SEO features.
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20. Hunter.io
Hunter.io is an email finder and verifier tool. It helps find email addresses associated with a domain or company and verifies their deliverability, making it useful for outreach and building contact lists.
Pricing:
Hunter.io offers various pricing plans starting at $49 per month, which provides a specific number of email verifications and searches per month.
Pros:
Hunter.io is an email finder and verification tool. It helps find email addresses associated with a domain or specific person and verifies the deliverability of those emails. It offers a browser extension and an API for integration.
Cons:
The pricing plans may have limitations on the number of searches and verifications. It focuses primarily on email-related tasks and may not include additional marketing features.
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21. Link Whisper
Link Whisper is a WordPress plugin that suggests internal links while creating content. It helps improve website structure, user experience, and SEO by automatically suggesting relevant internal linking opportunities.
Pricing:
Link Whisper offers various pricing plans starting at $77 per year for a single site license, which provides basic features and support.
Pros:
Link Whisper is a WordPress plugin that helps with internal link building. It suggests relevant internal links as you write content, improving site structure and SEO. It offers features like bulk link suggestions, anchor text analysis, and reporting.
Cons:
The pricing plans may have limitations on the number of sites and advanced features. It is specific to WordPress websites and may not be suitable for other platforms.
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22. NitroPack
NitroPack is a website optimization tool that improves website speed and performance. It offers features like automatic caching, image optimization, code minification, and more, enhancing user experience and SEO.
Pricing:
NitroPack offers various pricing plans starting at $19 per month for a single website, which provides basic optimization features and support.
Pros:
NitroPack is a website performance optimization tool. It helps improve website speed and performance by optimizing code, compressing files, and leveraging caching techniques. It offers features like automatic optimization, mobile optimization, and content delivery network (CDN) integration.
Cons:
The pricing plans may have limitations on the number of websites and advanced optimization features. It focuses primarily on website speed optimization and may not include other SEO features.
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23. Serpstat
Serpstat is an all-in-one SEO platform that offers features like keyword research, backlink analysis, site audit, rank tracking, and competitor analysis. It provides comprehensive data for optimizing website visibility.
Pricing:
Serpstat offers various pricing plans starting at $69 per month, which provides a specific number of queries, reports, and tracked keywords per day.
Pros:
Serpstat is a comprehensive SEO tool that offers features like keyword research, competitor analysis, backlink analysis, rank tracking, and site audit. It provides a user-friendly interface and extensive data for SEO insights.
Cons:
The pricing plans may have limitations on the number of queries, reports, and tracked keywords. The interface can be overwhelming for beginners.
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24. Cloudways
Cloudways is a managed cloud hosting platform that offers high-performance hosting solutions for websites. It provides features like easy server management, scalability, security, and optimization, ensuring fast and reliable website performance.
Pricing:
Cloudways offers various pricing plans starting at $10 per month, which provides hosting services on different cloud platforms with specific server resources.
Pros:
Cloudways is a managed cloud hosting platform that offers scalability, flexibility, and high performance for websites. It supports multiple cloud providers and offers features like easy server management, automated backups, and advanced security measures. It provides a user-friendly interface and allows users to easily deploy and manage their applications on popular cloud platforms.
Cons:
The pricing plans can vary based on the selected cloud provider and server resources, which may not be suitable for users with limited budgets or small-scale projects. Advanced technical knowledge may be required for certain configurations and optimizations.
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25. GeneratePress
GeneratePress is a lightweight and customizable WordPress theme known for its speed and performance. It offers a range of customization options and is optimized for SEO and user experience.
Pricing:
GeneratePress offers a free version with limited features. They also provide a premium version called GeneratePress Premium, starting at $59 per year, which includes additional features, support, and access to their library of pre-built templates.
Pros:
GeneratePress is a lightweight and customizable WordPress theme known for its speed and flexibility. It offers a modular approach, allowing users to enable or disable specific features as needed. It integrates well with popular page builders and offers a responsive design.
Cons:
Some advanced features and customization options are available only in the premium version. The free version has limitations in terms of support and features.
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26. Elementor
Elementor is a popular WordPress page builder plugin that allows users to create custom web page layouts without coding. It offers a drag-and-drop interface, pre-designed templates, and advanced design features, enhancing website design and functionality.
Pricing:
Elementor offers a free version with basic features. They also provide a premium version called Elementor Pro, starting at $49 per year for a single site license, which includes advanced features, additional templates, and support.
Pros:
Elementor is a popular drag-and-drop page builder for WordPress. It offers a user-friendly interface, real-time editing, and a vast library of pre-designed templates and elements. It allows users to create custom layouts without coding knowledge.
Cons:
Some advanced features and templates are available only in the premium version. It may have compatibility issues with certain themes or plugins.
27. Copyscape
Copyscape is a plagiarism detection tool that helps identify duplicate or copied content online. It ensures originality and uniqueness of website content, which is crucial for SEO and avoiding copyright issues.
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28. Siteliner
Siteliner is a website analysis tool that provides a comprehensive overview of your website’s health and performance. By scanning your website, it identifies and reports various issues that can impact your website’s SEO and user experience.
One of the key features of Siteliner is its ability to detect duplicate content. Duplicate content refers to identical or very similar content that appears on multiple pages within your website or across different websites.
This can negatively impact your search engine rankings, as search engines prefer unique and original content. Siteliner helps you identify instances of duplicate content on your website, allowing you to take corrective measures such as rewriting or consolidating content to ensure uniqueness and improve SEO.
In addition, to duplicate content, Siteliner also checks for broken links.
Pricing:
Siteliner offers a free version with limited features. They also provide a premium version called Siteliner Premium, starting at $0.01 per page crawled, which includes additional features, detailed reports, and priority support.
Pros:
Siteliner is a website analysis tool that checks for duplicate content, broken links, and other issues affecting website performance. It provides a detailed report to help optimize site structure and improve SEO. It offers insights into page load times and internal linking.
Cons:
The free version has limitations in terms of the number of pages crawled and the depth of analysis. The premium version can incur additional costs based on the number of pages crawled.
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29. Exploding Topics
Exploding Topics is a tool that identifies emerging trends and topics based on search and social media data. It helps businesses stay ahead of the curve by discovering new content ideas and opportunities before they become saturated.
Pricing:
Exploding Topics offers a free version with limited features. They also provide a premium version called Exploding Topics Pro, starting at $97 per month, which includes additional features, early access to trending topics, and priority support.
Pros:
Exploding Topics helps identify emerging and trending topics in various industries. It provides insights into topics that are gaining popularity and can help with content ideation and SEO strategies. It offers customizable alerts and trend reports.
Cons:
The free version has limitations in terms of access to trending topics and additional features. The premium version can be relatively expensive for some users.
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30. SEOJet
SEOJet is a backlink management tool that helps businesses build and maintain a natural and effective backlink profile. It provides guidance on anchor text distribution and link building strategies to improve search engine rankings.
Pricing:
SEOJet offers various pricing plans starting at $29 per month, which provides features like anchor text optimization, backlink tracking, and link management for a specific number of websites.
Pros:
SEOJet is a backlink management and anchor text optimization tool. It helps analyze and build a natural backlink profile to improve SEO rankings. It offers recommendations for anchor text distribution, competitor analysis, and tracking of backlinks.
Cons:
The pricing plans may have limitations on the number of websites and advanced features. It focuses primarily on backlink management and may not include other SEO features.
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31. Morningscore
Morningscore is an all-in-one SEO tool that combines keyword research, rank tracking, competitor analysis, and website performance metrics. It provides a comprehensive overview of SEO efforts and helps businesses optimize their online presence.
Pricing:
Morningscore offers various pricing plans starting at $49 per month, which provides features like keyword tracking, competitor analysis, and SEO performance metrics for a specific number of keywords and websites.
Pros:
Morningscore is an all-in-one SEO tool that provides a comprehensive overview of website performance and SEO metrics. It offers features like keyword tracking, competitor analysis, backlink monitoring, and content optimization suggestions. It provides actionable insights and a user-friendly interface.
Cons:
The pricing plans may have limitations on the number of keywords and websites. It may not have as extensive features as some other SEO tools.
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32. BrightLocal
BrightLocal is a local SEO platform that helps businesses improve their visibility in local search results. It offers features like local citation management, reputation monitoring, review generation, and local ranking tracking.
Pricing:
BrightLocal offers various pricing plans starting at $29 per month, which provides features like local search rank tracking, citation building, reputation management, and local SEO audit for a specific number of locations and reports.
Pros:
BrightLocal is a local SEO platform that helps businesses improve their online visibility in local search results. It offers tools for local rank tracking, citation building, reputation management, and auditing local SEO performance. It provides detailed reports and integrates with Google My Business.
Cons:.
The pricing plans may have limitations on the number of locations and reports. It focuses primarily on local SEO and may not include extensive global SEO features.
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33. HubSpot
HubSpot is an inbound marketing and sales platform that provides a suite of tools for content marketing, lead generation, customer relationship management (CRM), and analytics. It helps businesses attract, engage, and delight customers throughout the buyer’s journey.
Pricing:
HubSpot offers a range of products and pricing plans. They provide a free CRM with basic features. For their marketing, sales, and service hubs, they offer various pricing plans based on the features and the number of users.
Pros:
HubSpot is an all-in-one inbound marketing platform that offers tools for CRM, email marketing, content management, lead generation, and customer service. It provides a comprehensive suite of marketing and sales automation features, analytics, and integrations.
Cons:
The pricing can vary based on the chosen products and features. Some advanced features may require higher-tier plans or add-ons.
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34. Long Tail Pro
Long Tail Pro is a keyword research tool that specializes in finding long-tail keywords with low competition and high potential for rankings. It provides data on keyword difficulty, search volume, and competitor analysis to inform content and SEO strategies.
Pricing:
Long Tail Pro offers various pricing plans starting at $37 per month, which provides features like keyword research, competitor analysis, and rank tracking for a specific number of keywords and projects.
Pros:
Long Tail Pro is a keyword research tool that helps identify long-tail keywords with low competition and high search volume. It offers features like keyword suggestions, competitor analysis, rank tracking, and domain analysis. It provides detailed metrics and filtering options.
Cons:
The pricing plans may have limitations on the number of keywords and projects. Some advanced features are available only in higher-tier plans.
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35. Ninja Outreach
Ninja Outreach is an influencer marketing and outreach tool that helps businesses find and connect with influencers in their industry. It streamlines the process of outreach and relationship management for effective influencer marketing campaigns.
Pricing:
Ninja Outreach offers various pricing plans starting at $79 per month, which provides features like influencer marketing, lead generation, and outreach campaigns for a specific number of contacts and websites.
Pros:
Ninja Outreach is an outreach and influencer marketing tool that helps find and connect with influencers, bloggers, and prospects. It offers features like contact search, email automation, campaign management, and reporting. It provides a vast database of influencers and bloggers.
Cons:
The pricing plans may have limitations on the number of contacts and websites. It focuses primarily on outreach and influencer marketing and may not include other SEO features.
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36. AMZ Watcher
AMZ Watcher is an Amazon keyword tracking tool that monitors product rankings and performance on Amazon search results. It helps Amazon sellers optimize their product listings and track their rankings against competitors.
Pricing:
AMZ Watcher offers various pricing plans starting at $19.99 per month, which provides features like product rank tracking, keyword monitoring, and competitor analysis for a specific number of products and searches.
Pros:
AMZ Watcher is an Amazon keyword tracking and product rank monitoring tool. It helps track product rankings, monitor keyword performance, and analyze competitor listings. It provides insights into product visibility and sales performance on Amazon.
Cons:
The pricing plans may have limitations on the number of products and searches. It is specific to Amazon sellers and may not include features for other e-commerce platforms.
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37. SEO Pressor
SEO Pressor is a WordPress plugin that provides on-page SEO optimization recommendations as you write content. It analyzes factors like keyword usage, heading structure, and readability to help improve search engine rankings.
Pricing:
SEO Pressor offers various pricing plans starting at $9 per month for a single site license, which provides on-page optimization features, content analysis, and SEO recommendations.
Pros:
SEO Pressor is a WordPress plugin that helps optimize on-page SEO factors. It offers features like content analysis, keyword optimization, internal link suggestions, and structured data support. It provides real-time SEO recommendations as you write content.
Cons:
The pricing plans may have limitations on the number of sites and advanced features. It focuses primarily on on-page optimization and may not include other SEO features.
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38. Keywords Everywhere
Keywords Everywhere is a browser extension that displays search volume, competition, and related keyword data directly in search engine results. It provides valuable keyword insights and suggestions while conducting keyword research.
Pricing:
Keywords Everywhere offers a pay-as-you-go pricing model, where you purchase credits for keyword data. The cost per credit varies based on the volume of credits purchased.
Pros:
Keywords Everywhere is a browser extension that provides keyword data directly on search engine result pages. It shows search volume, CPC (cost-per-click), and competition data for keywords. It supports multiple search engines and offers insights into related keywords.
Cons:
The pricing can vary based on the number of credits purchased. It primarily focuses on keyword data and may not provide other comprehensive SEO features.
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39. Woorank
Woorank is an SEO audit tool that analyzes websites for SEO issues, technical errors, and usability problems. It generates a detailed report with recommendations for improving website performance and search visibility.
Pricing:
Woorank offers various pricing plans starting at $59.99 per month, which provide features like website audits, keyword tracking, backlink analysis, and competitor insights.
Pros:
Woorank is an SEO audit and website analysis tool. It helps identify and fix SEO issues, optimize on-page elements, and track keyword rankings. It offers features like site health monitoring, competitor analysis, and personalized recommendations.
Cons:
The pricing plans may have limitations on the number of websites and advanced features. Some advanced features require higher-tier plans.
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40. Alsoasked
AlsoAsked is a tool that visualizes the “People Also Ask” feature in search results. It helps identify related questions and topics that users are interested in, providing ideas for content creation and optimization.
Pricing:
AlsoAsked offers a free version of their tool, which provides limited features. They also provide an enterprise-level version with more extensive functionality, and the pricing is available upon request.
Pros:
AlsoAsked is a visual content research tool that helps identify related questions and topics people search for. It provides insights into the “People Also Ask” section of Google search results, helping with content ideas and keyword research. It offers a user-friendly interface and data visualization.
Cons:
The free version has limitations in terms of features and access to advanced data. The enterprise-level version may be more suitable for businesses with specific needs.
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Conclusion
If you want to become an SEO Expert, you have to save time on repetitive work and have to work smart. The above 40 Best SEO Tools will help you save a lot of time.
These tools come with Free as well as Paid Versions. But, You can opt for a free trial and at least try once in a while.
So that’s it for my list of 40 Best SEO Tools you can use in 2023
Now I’d like to hear from you.
What tool from today’s list are you going to try first?
Do you want to try SEMrush for competitor analysis?
Or maybe you want to use Keyword Insights.
Either way, let me know by leaving a comment below.
![40 Best SEO Audit Tools Experts using in 2023 [Free & Paid]](https://quatmarketing.com/wp-content/uploads/2023/06/best-seo-audit-tools-120x86.webp)
